Sound Director - Brad Narducci (2024 PRCA Sound Director of the Year)

Brad Narducci, Columbia Falls native, is a “fifth-generation rodeo guy,” but his path to the sport was unclear in his early years. Narducci rode steers as a boy, but grew out of being able to compete on bulls shortly thereafter. “I didn’t know what I wanted to do, so I just kind of floated around the rodeo scene for 10 years,” Narducci said. “Then it was the summer of 2009, we showed up to this bull riding (in West Glacier) and Pat came to me and said, ‘The announcer didn’t show up,’ and I said, ‘What are we going to do? Are we going to cancel the bull riding?’”

Instead of canceling the event, Narducci stepped up to the mic. Since that fateful day in West Glacier, when Pat Triplett convinced him to handle the announcing and not cancel the show, Narducci has become one of the most sought-after music directors in the sport. His big break came on a Wednesday in 2013 when a representative of the PBR called to ask him if he could be in Louisville, Kentucky three days later. He borrowed a few hundred bucks, left the auto repair shop where he was working at the time, and hopped on a plane. Narducci impressed the PBR staff, and since then he’s been a music director on the PBR’s Velocity Tour, a nationwide circuit one step below the top level. 

Brad Narducci is the Music Director at Professional Bull Riders, Inc. (PBR) since 2014, studied at Flathead Valley Community College and lives in Columbia Falls, Montana.